Mark your calendars now for upcoming program dates.Click here for "Marketers on the Move" events

Upcoming SMPSKC ProgramsRegister Now For These Upcoming Programs

February Program

Speaker: Debbie Frederiksen, CPSM, Director of Marketing Consulting for ZweigWhite

Join SMPS for our February lunch program, Thursday February 9th at the Brio on the Plaza.

Register here.

This program will provide a high level overview of several major aspects of marketing and business development. It’s a great introduction for technical professionals who are on the “Principal track” in their firm and also offers beneficial insights for marketing staff of all levels. Debbie Frederiksen, Director of Marketing Consulting for ZweigWhite will share benchmarking statistics, best practices and basic tips to ensure greater success in your marketing, business development and sales efforts.

More about Debbie:

Debbie Frederiksen’s career spans 17 years in the architecture / engineering / planning industry. After graduating from the University of Nebraska, she worked for a 10-person firm as office manager, then a regional, general practice where her focus was on business development and marketing proposals. Most recently, Debbie was Director of Marketing at internationally renowned Populous (formerly HOK Sport) where she provided strategic guidance and quality control of marketing, business development and branding activities for seven US offices. She managed a marketing team of eight and helped Principals in the firm establish goals, objectives, budget, and strategies for market segments and new business opportunities.

Her holistic understanding of business, management and marketing is instrumental in guiding firms toward success. Since joining ZweigWhite Debbie has worked on client perception studies, market research, and marketing audit development. Her expertise includes strategic marketing plans, financial analysis, CRM systems, presentation coaching, key message development, brand management and trends and target market research.

Debbie is a Certified Professional Services Marketer (CPSM) as designated by the Society of Marketing Professional Services. She has presented marketing and business development best practices at SMPS regional meetings, Deltek Vision user groups, and ZweigWhite’s Principal’s Academy conference and Strategic Marketing Management webinar series. She is also a contributing author to The Zweig Marketing Letter and CENews.

---

March Program

Be the first to see the new SEA LIFE Aquarium and LEGOLAND Discovery City in Crown Center! Join SMPSKC for a tour of both sites Wednesday, March 21 from 3:30-4:30. The tour will be followed by happy hour (location TBD). Each attendee will receive two drink tickets as part of their ticket fee.

The tour will be given by:

Phil Thomas, President of A.L. Huber

Zach Stokes, Superintendent of SEA LIFE

Jay Dooley, Superintendent of LDC 

Mendy Rose and Annie Crandall of Merlin Entertainment (parent company of SEA LIFE and LDC)